The Scientist 10th Anniversary
Poster, Print, Motion, 2024
Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Hawk
Client: The Scientist Coffee
Just as stipulated in the design of The Scientist Coffee VI, the brand logo can be copied, stretched, enlarged, and cropped for use. In the design of The Scientist Coffee’s 10th Anniversary poster, I copied, stretched, and enlarged the long and short line elements from the brand logo ten times within the same picture, cropping the main information. At the same time, I added a variety of colors and the brand color black to complete a poster that is familiar and novel to the brand audience. What’s interesting is that when the long and short line elements are stretched, enlarged, cropped, and intertwined, they form the shapes of the Arabic numeral 10 and the Chinese character for 10 (十) respectively.
正如當時設計科學家咖啡VI的時候規範了品牌Logo可以被復製、拉伸、放大和裁切使用，我通過在同一畫面中將品牌Logo裏的長短線元素復製、拉伸、放大了10次並對主要信息做了裁切處理，同時加入多種色彩與品牌色黑色的搭配來完成此次科學家咖啡十周年海報的設計。有趣的是當長短線元素被拉伸、放大、裁切並互相交錯後，又分別形成了數字“10”和漢字“十”的造型。
