Creative Director: Alex Art Director: Alex Designer: Alex Motion: Hawk Client: The Scientist Coffee
Just as stipulated in the design of The Scientist Coffee VI, the brand logo can be copied, stretched, enlarged, and cropped for use. In the design of The Scientist Coffee’s 10th Anniversary poster, I copied, stretched, and enlarged the long and short line elements from the brand logo ten times within the same picture, cropping the main information. At the same time, I added a variety of colors and the brand color black to complete a poster that is familiar and novel to the brand audience. What’s interesting is that when the long and short line elements are stretched, enlarged, cropped, and intertwined, they form the shapes of the Arabic numeral 10 and the Chinese character for 10 (十) respectively.