unwindfully

Branding, Packaging, 2024

Creative Director: Alex
Strategy: Cong-cong
Art Director: Alex
Designer: Alex
Project Manager: Xueqing
Client: unwindfully

Unwindfully is a store that sells baking and alcoholic beverages. Inspired by the dough resting during bread fermentation, we designed the brand identity with the concept of pause, conveying the brand proposition of pressing the pause button and enjoying relaxing moments in the busy and complicated urban life. The design of symbol and logotype has tilted some elements left and right, and processed them into a pixelated sense, showing a state of being immediately paused during movement.

Unwindfully是一家含烘焙和酒水的集合店，我們受面包發酵過程中面團靜置環節的啟發，以暫停為概念設計了它的品牌形象，傳遞出給匆忙繁雜的都市生活按下暫停鍵、享受放松時刻的品牌主張。品牌符號和文字標誌的設計都將部分元素做了左右傾斜的設置，並處理成了像素感，表現出在運動過程中被即刻暫停的狀態。