The Scientist’s Coffee Bean Products

Poster, Motion, Print, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: The Scientist Coffee

The Scientist is a specialty coffee brand, we put forward the concept of coding for the promotion of coffee bean products. That is, numbers substitution for the information of origin, processing and roast degree, Finally, each bean will form a special code. The poster design of coffee beans is based on this set of codes, we use different background colors to distinguish beans with different brewing methods, and different number colors to distinguish single origin and blend, to convey the information and stories behind the product in a rational and professional way, providing a learning template for consumers to experience this set of coded products.


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