The Scientist’s Coffee Bean Products

Poster, Motion, Print, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: The Scientist Coffee

The Scientist is a specialty coffee brand, we put forward the concept of coding for the promotion of coffee bean products. That is, numbers substitution for the information of origin, processing and roast degree, Finally, each bean will form a special code. The poster design of coffee beans is based on this set of codes, we use different background colors to distinguish beans with different brewing methods, and different number colors to distinguish single origin and blend, to convey the information and stories behind the product in a rational and professional way, providing a learning template for consumers to experience this set of coded products.

科學家咖啡是一個精品咖啡品牌，我們對其咖啡豆產品的推廣提出了數字編碼的概念，即用數字代替產地、處理方式、烘培度等信息，最終每款豆子都會形成一個特有代號。咖啡豆的海報設計延續其包裝設計的風格，沒有直接出現產品，而是基於這套編碼，配合代表不同咖啡製作方式的底色和區分單品與拼配的數字顏色，以理性和專業的方式傳達產品背後的信息和故事，為消費者對這套編碼的產品體驗提供了學習模版。