The Scientist’s Coffee Bean Products

Packaging System, Print, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex
Client: The Scientist Coffee

The Scientist is a specialty coffee brand, we put forward the concept of coding for the promotion of coffee bean products. That is, numbers substitution for the information of origin, processing and roast degree, Finally, each bean will form a special code. The packaging design of beans is based on this set of codes, we use different paper colors to distinguish beans with different brewing methods, and different hot stamping processes to distinguish single origin and blend.

科學家咖啡是一個精品咖啡品牌，我們為其咖啡豆產品的推廣提出了編碼的概念，即用數字代替產地、處理方式、烘焙度等信息，最後每一款豆子都會形成一個特殊的代碼。咖啡豆的包裝設計就是基於這套代碼展開，我們用不同的紙色來區分不同衝泡方式的豆子，用不同的燙印工藝來區分單一產地和拼配。