[The Motist] 7th Anniversary of The Scientist Coffee
Poster, Motion, Visual Identity, AR, 2021
Creative Director: Alex
Art Director: Alex
Client: The Scientist Coffee
The Motist is the theme of The Scientist's 7th anniversary. The main visual design for this season is based on the concept of ingredient list, with the intention of using rigorous data to convey the value of the product. The proportion of the product ingredients itself allows the arrangement of information to form a different density relationship. This text texture not only echoes the texture of the mocha product itself, but also forms the visual identity skin of this season.