[The Motist] 7th Anniversary of The Scientist Coffee

Poster, Motion, Visual Identity, AR, 2021

Creative Director: Alex
Art Director: Alex
Designer: Hawk
Motion: Karo
Client: The Scientist Coffee

The Motist is the theme of The Scientist's 7th anniversary. The main visual design for this season is based on the concept of ingredient list, with the intention of using rigorous data to convey the value of the product. The proportion of the product ingredients itself allows the arrangement of information to form a different density relationship. This text texture not only echoes the texture of the mocha product itself, but also forms the visual identity skin of this season.

摩卡專家是科學家咖啡7週年的主題，這一季的主視覺設計以成分表的概念出發，意圖用嚴謹的數據來傳遞出產品的價值感。產品本身成分的配比比例讓信息的編排形成了不同的疏密關係，這樣的文本肌理既呼應摩卡產品本身的質感，又形成了這一季主視覺的識別皮膚。