The Lab Coffee & Co.

Branding, Packaging, Motion, Signage,
Environmental Graphics, 2019

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: The Lab Coffee & Co.

The Lab Coffee & Co. is a cafe that focuses on coffee taste testing and experience. To prioritize the experience of coffee itself, we designed series of graphics for coffee brewing, taste and olfaction as the visual identity system of this cafe and weakened the logo and name of the brand at the same time. These graphics are black and white interlaced and expressing experimental themes of compatibility and exclusion. We want to transfer the characteristic of coffee and coffee beans to the audience by visual expression of taste and smell. Semi manual materials provide the different presentation of this set of graphics, which not only increases the sense of experiment ceremony, but also saves the cost for the independent management mode. In the store space environment, there are also a large number of these graphics and related signs, which deepen the visual impression of the visitors.


實驗室咖啡是一家專注於咖啡味覺試驗和體驗的精品咖啡館。為了把咖啡本身的體驗放在首位,我們將品牌標誌與名字弱化,轉而設計了一套服務於咖啡衝泡方式以及味覺和嗅覺感受的圖形做為實驗室咖啡的視覺識別系統。這套圖形的構成方式以黑白交錯的語言為主,呼應相融、排斥等實驗主題,通過視覺與味覺、嗅覺的關聯,多維度的向受眾傳遞咖啡與咖啡豆的特性。半手工化的物料滿足了這套圖形的不同呈現,既增加實驗儀式感,又為獨立經營的模式節省了成本。店面空間環境中也大量出現這一系列圖形和與其相關聯的標識,加深觀者的視覺印象。
︎ info@hdu23.design
© 2020-2022 HDU²³ Lab. All Rights Reserved.