[T²S²] The Scientist Coffee’s New Year Season

Poster, Print, Motion, Visual Identity, Packaging, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex, Hawk
Motion: Karo
Client: The Scientist Coffee

T²S² is the code name of The Scientist Coffee’s 2022 New Year season, we want to use the year 22 to express our wish to double the good things in new year. The visual design of this season is presented by the fission of square grids that represents a doubling of good luck. The square grids appear in posters, packaging, products and other scenes in different proportions, which unify the visual identity of materials with different needs in the form of density change.


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