[T²S²] The Scientist Coffee’s New Year Season

Poster, Print, Motion, Visual Identity, Packaging, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex, Hawk
Motion: Karo
Client: The Scientist Coffee

T²S² is the code name of The Scientist Coffee’s 2022 New Year season, we want to use the year 22 to express our wish to double the good things in new year. The visual design of this season is presented by the fission of square grids that represents a doubling of good luck. The square grids appear in posters, packaging, products and other scenes in different proportions, which unify the visual identity of materials with different needs in the form of density change.

T²S²是科學家咖啡2022跨年季的代號，我們想借22這個年份寄託新年吉事翻倍的願望。這一季的主視覺呼應主題以方塊格的裂變呈現，好運翻番，大紅大紫；方塊格以不同比例組合的方式出現於海報、包裝和產品等場景中，以一個疏密變化的形式統一了不同需求物料的視覺識別。