Sweety Ripple


Branding, Packaging, Motion, 2020

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: Sweety Ripple

Sweety Ripple is a new brand of tea drinks and its main product is fresh fruit tea. In the visual design of brand, I expressed the core points of brand promotion, such as ripple, satisfaction and fresh. First of all, I set the ups and downs of the format system to echo the brand name Sweety Ripple to describe the product experience. Secondly, I designed witty and satisfied expression illustrations to establish emotional communication with consumers. Finally, I used raw material pictures without modification and typesetting without information hierarchy to reflect the fresh and non additive features of the product. There is no logo in the traditional sense in the visual design of Sweety Ripple, I combined information, expression illustrations and pictures in a wavy format, open and rich, which constitutes a unique brand visual memory point.


甜甜小漾是一個新興茶飲品牌,新鮮初榨的果茶是它的主要產品。在品牌的視覺設計中,我抓住小漾、小樣、首榨三個品牌推廣的核心點,首先通過設定起伏的格式系統來呼應品牌名「小漾」對產品體驗的描述,其次以挑逗俏皮的「小樣」表情,建立與消費者的情緒溝通,最後利用不加修飾的原材料圖片和去除層級的文字排版來體現產品新鮮無添加的特色。甜甜小漾的品牌視覺中沒有傳統意義上的固定標誌,我通過波浪形的版式將信息、插畫表情和圖片組合,開放且豐富,構成了獨具識別性的品牌視覺記憶點。
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