[Sunrise] The Scientist Coffee’s Xmas and New Year Season

Visual Identity, Packaging, 2020

Creative Director: Alex
Art Director: Alex
Designer: Alex, Karo
Client: The Scientist Coffee

Sunrise is the theme of The Scientist Coffee’s new year season, aiming to bid farewell to the difficult 2020 and meet the hopeful 2021. The visual identity design of this season starts from the gradient color echoing the sunrise, with the intention to arouse the consumer's resonance with beautiful and hopeful color forms.

Sunrise是科學家咖啡2020-2021跨年季的推廣主題，意在告別艱難的2020迎接充滿希望的2021。這一季的主視覺設計以呼應日出的漸變色出發，意圖用美麗且帶有希望的色彩形式引起受眾的共鳴。