[Sunrise] The Scientist Coffee’s Xmas and New Year Season
Visual Identity, Packaging, 2020
Creative Director: Alex
Art Director: Alex
Designer: Alex, Karo
Client: The Scientist Coffee
Sunrise is the theme of The Scientist Coffee’s new year season, aiming to bid farewell to the difficult 2020 and meet the hopeful 2021. The visual identity design of this season starts from the gradient color echoing the sunrise, with the intention to arouse the consumer's resonance with beautiful and hopeful color forms.