Creative Director: Kenrick (Adidas Team) Art Director: Vincent, Alex
Type Director: Alex Designer: Alex, Hawk Client: Adidas
Shining & Colorful Summer is the theme of Adidas 618 campaign in 2022. Based on the concept of “refraction”, we designed the typeface for the campaign tagline to respond to the shining theme through the characteristics of the type. At the same time, we also designed the typeface for the products nickname according to the modeling and style context of the 618 main products.