Shining & Colorful Summer

Typeface, 2022

Creative Director: Kenrick (Adidas Team)
Art Director: Vincent, Alex
Type Director: Alex
Designer: Alex, Hawk
Client: Adidas

“Shining & Colorful Summer”is the theme of Adidas 618 campaign in 2022. Based on the concept of "refraction", we designed the typeface for the campaign tagline to respond to the shining theme through the characteristics of the type. At the same time, we also designed the typeface for the products nickname according to the modeling and style context of the 618 main products.

「這夏耀出色」是阿迪達斯2022年618活動的主題,我們基於「折射」的概念為其設計了活動的標題字體,通過字形的特征來回應閃耀奪目的主基調;與此同時,我們也根據這次618主推產品的造型和風格語境設計了產品的昵稱字體。


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