Branding, Packaging, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: Sendaway

Sendaway is a city-boy style clothing brand, advocates natural, pure, loose and casual wear. The brand identity design uses a random arrangement of text and wash icons to express the idea of no-formula wear. The dense text paragraphs also visually metaphor the high gram weight of its product fabrics.


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