Sendaway

Branding, Packaging, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: Sendaway

Sendaway is a city-boy style clothing brand, advocates natural, pure, loose and casual wear. The brand identity design uses a random arrangement of text and wash icons to express the idea of no-formula wear. The dense text paragraphs also visually metaphor the high gram weight of its product fabrics.

Sendaway是壹個city-boy風格的服裝品牌，主張自然純粹、寬松隨意的穿著。品牌的識別設計用文字與水洗圖標的隨機編排來表達無公式穿搭這個理念，密集的文本段落在視覺上也隱喻了其產品面料高克重的特點。