[Perfecting] 6th Anniversary of The Scientist Coffee
Poster, Print, 2020
Creative Director: Alex
Art Director: Alex
Client: The Scientist Coffee
Perfecting is the promotional theme of the peripheral products of The Scientist Coffee's sixth anniversary. In the design of the promotional posters, I captured the three most representative steps in the coffee making process and used the state of the hands in these steps as the main elements. Through the cutting and grid system layout of hand's images and theme words, it shows that the brand is in a state of pursuing perfection and conveys the brand's attitude towards perfection. The graininess of the images, the luster of silver ink and the texture of black paper echo this theme's artistic expression of timelessness and classics. The elements in the posters are also used in the design of peripheral products this season.