[Perfecting] 6th Anniversary of The Scientist Coffee


Poster, Print, 2020

Creative Director: Alex
Art Director: Alex
Designer: Alex
Client: The Scientist Coffee

Perfecting is the promotional theme of the peripheral products of The Scientist Coffee's sixth anniversary. In the design of the promotional posters, I captured the three most representative steps in the coffee making process and used the state of the hands in these steps as the main elements. Through the cutting and grid system layout of hand's images and theme words, it shows that the brand is in a state of pursuing perfection and conveys the brand's attitude towards perfection. The graininess of the images, the luster of silver ink and the texture of black paper echo this theme's artistic expression of timelessness and classics. The elements in the posters are also used in the design of peripheral products this season.


「完美進行時」(Perfecting)是科學家咖啡六週年周邊產品推廣的主題。在主題海報的設計中,我捕捉了咖啡製作過程里最具代表性的三個步驟,並將這些步驟中人手的狀態作為主要元素,通過對手的圖像和主題文字進行裁切和網格化的編排,表現出始終在追求完美的運動狀態,傳達了品牌精益求精的態度;海報圖像中的顆粒感、銀色油墨的光澤和黑色卡紙的質感呼應了這一主題對永恆和經典的藝術化表達。海報中的元素也都應用在了這一季周邊產品的設計中。

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