Parachute

Poster, Motion, Print, 2022

Creative Director: Alex
Art Director: Alex
Design: Alex
Motion: Yilan
Client: Parachute

Parachute is an experimental music FM streaming podcast in the south of France, we are commissioned to design promotion posters for them. In order to more accurately express Parachute’s focus on inventive music, we ignored the meaning of the word Parachute, and instead expressed its pronunciation in a typography way, connecting vision and hearing. Finally, the poster conveys all the information with the concept of audio, and also responds to the essence of radio podcasting.

Parachute是法國南部一家實驗性音樂播客,我們受委托為其設計推廣海報。為了更精準的表達Parachute對創造性音樂的專註,我們忽略了Parachute這個單詞的含義,轉而以字體編排的方式表達其發音,將視覺和聽覺串聯。最終海報以音頻的概念傳遞了所有信息,也回應了電臺播客的本質。



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