Not Quite


Branding, Product, 2020

Creative Director: Vincent, Alex
Art Director: Alex
Designer: Alex

Client: Not Quite

Not Quite is a cultural and creative brand that combines fun and express life attitude. We hope that users can express their ideational bravely through Not Quite, insisting on maintaining a dialectical and thinking attitude towards life. The project does not use too many design language, but this does not mean monotonous. We use sarcastic word and a "⍻" symbol that left a deep impression on Chinese post-80s and 90s in the education stage to communicate interestingly with viewers. Not Quite is always in an unfinished state. We hope that through the second creation of users, this cultural and creative product will be more fun and vivid.


不太對是一個結合趣味創意、表達生活態度的文創品牌。我們希望使用者能通過不太對,堅持那份對生活保持辯證和思考的態度,勇敢表達自己的想法。不太對項目本身沒有使用過多的設計手法,但這並不等於單調。我們用調侃的文字內容,和一個中國80、90後在教育階段印象非常深刻的⍻符號,與觀者進行有趣的溝通。不太對始終是未完成的狀態,我們希望通過使用者的二次創作,讓不太對這個文創產品更好玩更鮮活。


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