Not Quite

Branding, Product, 2020

Creative Director: Vincent, Alex
Art Director: Alex
Designer: Alex

Client: Not Quite

Not Quite is a cultural and creative brand that combines fun and express life attitude. We hope that users can express their ideational bravely through Not Quite, insisting on maintaining a dialectical and thinking attitude towards life. The project does not use too many design language, but this does not mean monotonous. We use sarcastic word and a “⍻”symbol that left a deep impression on Chinese post-80s and 90s in the education stage to communicate interestingly with viewers. Not Quite is always in an unfinished state. We hope that through the second creation of users, this cultural and creative product will be more fun and vivid.


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