[Multiple Symbiosis] 6th Anniversary of HDU23

Poster, Print, Motion, 2020

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo

Client: Horizon Design Union

“Multiple symbiosis” is the vision put forward at the 6th anniversary of hdu23. We hope to face the future growth with an inclusive and cooperative attitude. The poster uses the mutual contrast between the characters and strokes to express each other. The logical relationship between positive and negative figures echoes the multiple and symbiotic semantics, which is direct and straightforward. The Poster is printed on art paper using Pantone color and local gloss varnish. At the same time, we also made a motion form of the poster to convey the concept better.

多元共生是花生聯盟成立6週年提出的願景，我們希望用包容合作的心態來面對未來的成長。海報利用文字筆畫之間的相互襯托來表現對方，正負圖形的邏輯關係呼應了多元共生的語意，直接且乾脆。海報使用專色油墨及局部亮油的工藝印刷於藝術紙上，同時我們還製作了海報的動態版本來更好的傳達概念。