Mascot of Science Communication

Mascot, Motion, Product, 2019

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo

“Science communication and public design should be beautiful and interesting”, this is our original intention when we received this project commission. We consider that the mascot of science communication should not make people feel distanced, but an interesting way to spread boring scientific knowledge to the public; at the same time, this image is simple, easy to describe, easy to popularize.Therefore,we were inspired by inserting toys from childhood, extending the basic elements with the simplest circle, and forming a complete set of mascot families in the form of inserts. The mascot family members are related or opposed the emergence of scientific things, they can cooperate with each other to tell the scientific principles and increase the sense of drama. The flexible composition form gives more imagination space for later applications, and can meet various demands of social platforms and offline promotion. What a pity that the client did not adopt this set of designs in the end, but we still believe that the open, interactive, and witty form can bring scientific knowledge closer to the public.

「科普與公共設計應該是美麗且有趣的」，這是我們接到這個項目委託時的初衷。我們認為科普主題的IP形象不是拒人千里之外的，而是用一種有趣的方式把枯燥的科學知識傳播給大眾；同時這一形象是簡單的，易描述、易普及的，是人們隨手用筆就能勾勒出來的。為此，我們從兒時記憶深刻的插片玩具得到啓發，用最簡單的圓形擴展出基本元素，以插片的形式組合形成一整套IP家族，家族成員都是以一對相關或者對立的科學事物出現，它們能夠相互配合給大眾講述科學原理，增加戲劇感。靈活的構成形式給予後期應用更多想象空間，可以滿足社交平台和線下推廣使用的各種訴求。遺憾的是，委託方最終沒有採納這組設計，但是我們依舊相信開放的、互動的、詼諧的形式能夠讓科學知識更靠近大眾。