Happy Lunar Year of the Snake
Poster, Couplet, Print, 2025
Creative Director: Alex
Art Director: Alex
Designer: Alex
Client: Self-promotion
2025 is the Chinese Lunar Year of the Snake, and snakes were also known as “long worms” in ancient China. Through this poster, I use the auspicious meaning of “long” to send my blessings for all things to grow longer in the new year. The entity of this design is both a poster and a Spring Festival couplets, both intended for posting.
2025年是中國的農歷蛇年，蛇在中國古代也被稱為「長蟲」，我借「長」的吉利含義，通過這張海報寄以新年萬物變長的祝福。這個設計的實體既是一張海報，也是一副春聯，都是用來張貼的。
