Happy Lunar Year of the Snake

Poster, Couplet, Print, 2025

Creative Director: Alex
Art Director: Alex
Designer: Alex
Client: Self-promotion

2025 is the Chinese Lunar Year of the Snake, and snakes were also known as “long worms” in ancient China. Through this poster, I use the auspicious meaning of “long” to send my blessings for all things to grow longer in the new year. The entity of this design is both a poster and a Spring Festival couplets, both intended for posting.

2025年是中國的農歷蛇年,蛇在中國古代也被稱為「長蟲」,我借「長」的吉利含義,通過這張海報寄以新年萬物變長的祝福。這個設計的實體既是一張海報,也是一副春聯,都是為了用來張貼的。


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