[Everglow] The Scientist Coffee's Xmas & New Year Season

Poster, Print, Motion, 2019

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo
Client: The Scientist Coffee

Everglow is the Christmas theme of the scientist coffee in 2019. Based on the VI system, under the Christmas red-green colour, we use the deformation degree of geometry to simulate the intensity of light spot; orange and bluish green colour are used to represent the warm and cold light in the snow, and the abstract figures of coffee and dessert point out the shop attributes of the scientist coffee. It means that life is as short as snowflake, and the spirit of craftsman behind food is eternal and brilliant.


Everglow是科學家咖啡2019年的聖誕主題。基於vi系統之上,聖誕紅綠色系之下,我們用幾何圖形的變形程度模擬光斑強弱;用橘紅色與藍綠色表現游離於皚皚白雪中的冷暖燈光,咖啡於甜品的抽象圖形點明科學家的店鋪屬性。意指人生如雪花般短暫,食物之後的匠人精神永恆且萬丈光芒。

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