[Daydream] The Scientist Coffee’s Spring Theme

Identity, Packaging, Typeface, 2021

Creative Director: Alex
Art Director: Alex
Designer: Alex, Hawk, Karo
Client: The Scientist Coffee

Daydream is the theme of spring 2021 of The Scientist Coffee. This season's new product is characterized by the fragrance of violet flowers, while daydream is the flower language of violet. The visual identity design outlined the five feelings of daydream in the form of hand drawing, and designed the theme typeface by hand drawing based on the skeleton of sans serif, which is intended to create a casual spring mood for consumers and echo with the product taste.

Daydream是科學家咖啡2021春季的新品推廣主題，這一季新品的特徵是紫羅蘭花香，而daydream是紫羅蘭的花語。主視覺設計以手繪的形式勾勒了描述白日夢五種感受的圖形，並基於無襯線體的骨架手繪製作了主題字體，意圖向消費者營造出漫不經心的春季情緒，和產品味型形成呼應。