[Daydream] The Scientist Coffee’s Spring Theme
Visual Identity, Packaging, Typeface, 2021
Creative Director: Alex
Art Director: Alex
Designer: Alex, Hawk, Karo
Client: The Scientist Coffee
Daydream is the theme of spring 2021 of The Scientist Coffee. This season's new product is characterized by the fragrance of violet flowers, while daydream is the flower language of violet. The visual identity design outlined the five feelings of daydream in the form of hand drawing, and designed the theme typeface by hand drawing based on the skeleton of sans serif, which is intended to create a casual spring mood for consumers and echo with the product taste.