BL-11 Leggy Capsule
Packaging, Illustration, Print, 2025
Strategy: Thea@VIW
Creative Director: Alex
Art Director: Alex
Designer: Alex, Hawk
Illustrator: Alex
Project Manager: Thea@VIW
Client: Hyprogrow
BL-11 Leggy Capsule is a probiotic product launched by Hyprogrow, which helps children in their developmental stage increase their height through non pharmacological means. This product is led by scientists from the Chinese Academy of Sciences and has obtained patents in China and the United States. We apply the appearance of common items in the biological laboratory to product packaging design, including the marking of experimental vessels, reports, and markers, to recreate a professional scientific research scene. The rational experimental records combined with whimsical graffiti enhance the trust and fun of the product.
BL-11長高膠囊是海古樂推出的一款益生菌產品，通過非藥物的方式幫助發育期的兒童增長身高，這款產品由中科院的科學家牽頭研發，並在中美獲得專利。我們將生物實驗室內常見的用品外觀應用到產品包裝設計當中，實驗器皿與報告、記號筆的標記，還原出一個專業的科研場景。理性的實驗記錄加上無厘頭的塗鴉，傳遞出產品的信賴感且不失童真趣味。
