5th Anniversary of HDU23

Poster, Print, Motion, 2019

Creative Director: Alex
Art Director: Alex
Designer: Alex
Motion: Karo

Client: Horizon Design Union

There are four posters in this series, each of which is a freeze-frame of the number 5 as it runs forward. We exaggerated these freeze-frame graphics to make the typography become confident and tense. These posters are arranged in order to show a running 5, which conveys the good vision of the studio on the fifth anniversary of its founding. The contrast between uniformly distributed silver dots and dislocated neon blocks as well as neat sans and cheap handwriting type make reading interesting.


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