[高档次 广东菜] Book Jacket Poster for GDC Award 23
Poster, Book Jacket, Typeface, Print, 2024
Creative Director: Alex
Art Director: Alex
Designer: Alex
Client: GDC Award
GDC is the most influential and authoritative graphic design competition in Greater China, held every two years. I was invited by the organizing committee to participate in the creation of the 2023 competition yearbook cover poster along with nearly 40 other frontline designers. The book jacket of this yearbook are presented in the folded form of these posters.
In response to the blurring of the boundary between poster and book jacket in this project, my design aims to combine the functions of both carriers. Therefore, I used the structure of the book jacket as the layout framework for the poster, and the text in the layout that has been disrupted is only truly clear after the poster is folded as a book jacket.
Embarrassingly, I misunderstood the organizing committee’s indication of the folding direction of the poster in the project description, resulting in a deviation in the printing position of the official title on the cover from my design. However, this book jacket can still allow each side to be used as a poster or cover to effectively convey the content I want to express in the process of opening and folding.
GDC是大中華地區最具影響力和權威性的平面設計比賽，每兩年舉辦壹次，我受組委會的邀請，和其他近40位壹線設計師壹同參與了2023年比賽年鑒護封海報的創作，這屆年鑒的書籍護封便以這些海報折疊後的形式呈現。
爲回應這次項目對海報和護封這兩個載體界限的模糊，我的設計希望讓這兩者同時兼有對方的功能，因此我以護封的結構作爲海報的版式框架，而版式中被打亂閱讀順序的文本在海報折疊成護封後才真正得以清晰。
尴尬的是，我誤解了組委會在項目說明中對海報翻折方向的示意，最終封面上官方標題的印刷位置與我的設計有了偏差，不過這個護封依舊可以在翻開和折疊的過程中，讓每壹面都能作爲海報或封面來有效的傳遞我想表達的內容。
