23 Tea

Branding, Packaging, 2020

Creative Director: Vincent
Art Director: Alex
Designer: Alex

Client: 23 Tea

23 tea is a selected brand series of XUNCHA. 23 represents that the tea is selected from the growing area located at 23 degrees north latitude. At the same time, this series will blend a variety of teas in different proportions to make tea bottoms. In our design, we make strict selection and blending as the core of the two product highlights, visualize the concept, and apply it to typography. It looks delicate and quiet, intended to convey the pure craftsman spirit of the brand and products.

23是巡茶茶飲的精選系列品牌，23代表其茶葉均選自位於北緯23度的產區，同時這一系列的產品都會以不同比例搭配多種茶葉來製作茶底。我們在設計中把嚴選和拼配兩大產品亮點作為核心，將概念視覺化，並應用於字形與排版中。整體調性細膩靜謐，意圖傳達出品牌和產品純粹匠心的氣息。