23 Tea

Branding, Packaging, 2020

Creative Director: Vincent
Art Director: Alex
Designer: Alex

Client: 23 Tea

23 tea is a selected brand series of XUNCHA. 23 represents that the tea is selected from the growing area located at 23 degrees north latitude. At the same time, this series will blend a variety of teas in different proportions to make tea bottoms. In our design, we make strict selection and blending as the core of the two product highlights, visualize the concept, and apply it to typography. It looks delicate and quiet, intended to convey the pure craftsman spirit of the brand and products.


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